An offline example of your product can serve important roles, regardless of where you are in your product lifecycle.
Whether it’s a prototype or a demo, an example of your product can help your business in a variety of ways.
Developing a prototype supports the product ideation process. It allows you to test and iterate on your idea quickly and inexpensively. By creating a prototype, you can get a better sense of market interest by getting input from end users and stakeholders to see what works and what doesn’t. This allows you to make any necessary adjustments based on feedback you’ve received from primary audiences before you invest time, additional budget and development resources.
A prototype can also help secure support and financing. When seeking funding, investors and other potential backers want to see that you have a solid plan and that your product is viable. A prototype and the input/data from evaluations during the ideation phase can help demonstrate both of these things and build confidence in your product’s potential with future investors.
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Once you’ve developed your product, a full demo of it can be a powerful sales tool. A demo allows people to see your product in action and get a feel for how it works. This can be especially helpful if your product is complex or unique in the marketplace. A demo can help potential customers see the value in your product and understand how it can solve their problems.
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Finally, a video demo can be an effective way to onboard new users and help them get the most out of your product or service. Using voiceover and screen animation, a video demo walks the viewer through the features and benefits of your product or service. Video demos can also help existing users orient themselves when new features and functions are released.
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Overall, starting your product ideation with a prototype, using a prototype to secure support and financing, and using a full demo and video demo to sell and onboard new users can be incredibly valuable in bringing your product to market. By taking these steps, you can test and refine your idea, demonstrate its viability, and effectively communicate its value to potential customers.
Reach out to learn about how a representation of your product can support your business at any stage.