Using Figma design files provided by our client, we created a high-fidelity proof- of-concept prototype in HTML. The prototype detailed key screens and processes and featured several primary product configurations available in the platform.

Initially the prototype was used as a proof-of-concept for the development team to user for implementation. It showcased our client’s branding and demonstrated how various digital products and services would be delivered to the end user. Once the site launched the prototype was used as a sales and marketing tool. It demonstrated how new products, and functionality would be featured and positioned in future releases of the platform.

The prototype was also used as an instrument for formal user research. Our client was able to pressure test the prototype during usability sessions to fine tune functionality and content for release in the live application.

Key Business Benefits:

• The prototype was used to establish a proof-of-concept for the development team
• Showed various product configurations
• The prototype functioned as a test instrument for user research sessions

Used for:

• User research and validation
• Sales and marketing presentations
• Proof-of-concept to aid in the development of the application