Medicare is a complex offering to understand as a subscriber. We created a series of the member experience demos that show three primary product configurations that serve the Medicare plan member audience. Each plan offering is complex and the demo needed to be a comprehensive look at all aspects of their Medicare offering.

We approach large sales and marketing demos by first building an initial version that contains a handful of key pages. After working with our client to make sure the initial draft meets expectations, we build out the remaining demo pages and interactions. As part of our process, we integrate relevant generic health data to show how their plan offering might display and to use the site to manage their benefits.

Our member experience demos allow prospective insurance members to see how they can interact with their health plan online and which features they’ll be able to access if they choose this a specific plan. The demo is also used by customer service representatives to help current members who may need help completing a process or finding something specific on the website.

Key Business Benefits:

• Helps the sales and marketing team paint a full picture of the product offering to prospective customers
• Provides an example of what new members will see and experience before they buy the health plan
• Helps customer service staff quickly answer questions members have about the site

Used for:

• Onboarding members into their health plan
• Customer service staff support
• Sales and Marketing Presentations
• Responding to RFPs