Employer Benefits Guided Tour

Using video vignettes to promote a redesign

After the launch of a new site, our client was looking for a way to communicate all the new features and content to existing users. We created short video vignettes aggregated into a micro site that showcased everything new the redesigned site offered.

Our client had just finished a major redesign of their Employer benefits portal and needed a way to quickly showcase new online tools and enhancements available to their customers.

We collaborated with our client to develop a series of video modules to help introduce the new portal and provide an overview of the new feature and benefits that would be available at launch. We created a player to deliver topic specific content and developed a series of video vignettes that addressed key functional areas of the this new site such as managing employees, billing and reporting.

The Guided tour helped new customers understand the value and breadth of the application. It also functioned as a tutorial to help existing users quickly orient themselves in the new experience.

Key Business Benefits:

Showcasing the features and benefits of a complex B2B application
Helped to bring awareness to a major redesign and its value to current and new customers
Used as a tutorial to help new and existing users understand what the site has to offer

Used for:

Sales and Marketing
Orienting existing users to new functionality

MORE DEMO EXAMPLES

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Our member experience demos allow prospective insurance members to see how they can interact with their health plan online and which features they’ll be able to access if they choose the plan.

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Medicaid Member Portal Demo

Highly-regulated government programs like Medicaid often have requirements that must be met in order to fulfill a health plan offering. We created a demo that communicated the depth and breadth of our client's offering to state governments.

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We’ve built literally hundreds of prototypes and demos. We know what it takes to efficiently simulate a robust site or app — whether it sits behind a login, or doesn’t exist in the real world at all. We‘ve refined our process to be as efficient as possible, without risking quality. We know the effort it takes to build a great demo, and we’ll deliver it on time and on budget.

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