Job Search Guided Tour

An online startup for job seekers strategically leverages a video demo

An innovative startup in the employment industry needed a way to promote the value of their service and give potential customers a preview of the features and function it offered.

As an online startup in the employment industry, Reployment struggled to communicate the features and benefits of their online product. Crux was hired to create a video that would provide a guided tour of their extensive job search support service and the behind the login features it provides.

After a collaborative brainstorm session with the client team, Crux created a storyboard and corresponding voice-over script. Next, we captured the necessary screens from their online tool and overlaid them with a video wrapper. We facilitated a recording session with professional voice-over talent, then added the voice track. Finally, we simulated system interactions with animation and confirmed that the video production files could easily accommodate new screens in the future.

The completed video demo is used on their website and throughout their marketing efforts to demonstrate how the system works, and highlights key features that differentiate Reployment from other job search tools.

Key Business Benefits:

Provides a high-level overview of the features and benefits of the service
Gives potential customers an overview of the service before they purchase

Used for:

Onboarding new subscribers into the service
Marketing and sales presentations

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We’ve got this.

We’ve built literally hundreds of prototypes and demos. We know what it takes to efficiently simulate a robust site or app — whether it sits behind a login, or doesn’t exist in the real world at all. We‘ve refined our process to be as efficient as possible, without risking quality. We know the effort it takes to build a great demo, and we’ll deliver it on time and on budget.

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