An innovative startup in the employment industry needed a way to promote the value of their service and give potential customers a preview of the features and function it offered.
As an online startup in the employment industry, Reployment struggled to communicate the features and benefits of their online product. Crux was hired to create a video that would provide a guided tour of their extensive job search support service and the behind the login features it provides.
After a collaborative brainstorm session with the client team, Crux created a storyboard and corresponding voice-over script. Next, we captured the necessary screens from their online tool and overlaid them with a video wrapper. We facilitated a recording session with professional voice-over talent, then added the voice track. Finally, we simulated system interactions with animation and confirmed that the video production files could easily accommodate new screens in the future.
The completed video demo is used on their website and throughout their marketing efforts to demonstrate how the system works, and highlights key features that differentiate Reployment from other job search tools.
Key Business Benefits:
- Provides a high-level overview of the features and benefits of the service
- Gives potential customers an overview of the service before they purchase
- Onboarding new subscribers into the service
- Marketing and sales presentations