Mobile App Simulation

Simulating a health app without exposing PHI

A large gobal healthcare company had a big, new idea. They wanted to create a proof of concept to determine its business value before they invested time and budget into development.

Our client, a large health technology company, was planning to make a significant investment in the creation of a new mobile application that would be used by patients with specific health conditions. They wanted to confirm the value of the app with end users before they put it into development, but HIPAA laws made it difficult to share the work-in-progress outside their organization.

The client hired Crux to create a realistic simulation of the mobile app that could be used for usability testing, market research, and promotional communications. The demo was built to strategically simulate critical functions, such as prompts for vitals readings, without exposing PHI (Personal Health Information).

As a result, Crux’s mobile app demo enabled the client to validate the approach of the app with end users, identify opportunities for strategic enhancements in the future.

Key Business Benefits:

Provided a realistic simulation of the mobile app to help end users understand the approach with out exposing any personal health information.
Used as a tool by the sales team to build excitement for the product before it launched
Helped the development team scope the implementation.
Provided a foundation for enhancements and future functionality

Used for:

Usability testing and end user validation
Proof of concept to scope the development effort
Promotion

MORE DEMO EXAMPLES

Mobile app simulation using existing Figma libraries

Using our client’s existing UX pattern library, we built this demo to show prospective customers the depth of this global health insurance company’s mobile experience.

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Medicare Plan Demo

Our member experience demos allow prospective insurance members to see how they can interact with their health plan online and which features they’ll be able to access if they choose the plan.

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Medicaid Member Portal Demo

Highly-regulated government programs like Medicaid often have requirements that must be met in order to fulfill a health plan offering. We created a demo that communicated the depth and breadth of our client's offering to state governments.

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We’ve got this.

We’ve built literally hundreds of prototypes and demos. We know what it takes to efficiently simulate a robust site or app — whether it sits behind a login, or doesn’t exist in the real world at all. We‘ve refined our process to be as efficient as possible, without risking quality. We know the effort it takes to build a great demo, and we’ll deliver it on time and on budget.

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