A large health care company needed to launch a new product in the middle of the COVID-19 pandemic. We built audience-specific video demos to build excitement around the product launch.
When large healthcare company needed to announce a new product they were launching at the height of the COVID-19 pandemic, they partnered with us to make a video demo that promoted the benefits of their product.
We collaborated with our client to create a script and storyboard to deliver the primary marketing messages while focusing on the product’s key screens and processes. We hired professional voice talent to read the script and added custom music. Using a series of stock and brand photos provided by our client, we created two versions of the video that spoke to their primary audiences.
The videos were used to introduce the product on their web site and via social media. It was also embedded into sales presentations to showcase the features and benefits of the product.
Key Business Benefits:
- Provided a high-level summary of the features, benefits and value of the product offering
- Spoke to specific audiences our client was trying to reach
- Could be used to set up sales presentations, in online advertising and social media
- Announcing a new product
- Web Site Teaser Video
- Sales Presentations