skip to Main Content

Product Launch Video

Using a video demo to launch a new online service

A large health care company needed to launch a new product in the middle of the COVID-19 pandemic. We built audience-specific video demos to build excitement around the product launch.

When large healthcare company needed to announce a new product they were launching at the height of the COVID-19 pandemic, they partnered with us to make a video demo that promoted the benefits of their product.

We collaborated with our client to create a script and storyboard to deliver the primary marketing messages while focusing on the product’s key screens and processes. We hired professional voice talent to read the script and added custom music. Using a series of stock and brand photos provided by our client, we created two versions of the video that spoke to their primary audiences.

The videos were used to introduce the product on their web site and via social media. It was also embedded into sales presentations to showcase the features and benefits of the product.

Key Business Benefits:

  • Provided a high-level summary of the features, benefits and value of the product offering
  • Spoke to specific audiences our client was trying to reach
  • Could be used to set up sales presentations, in online advertising and social media

Used for:

  • Announcing a new product
  • Web Site Teaser Video
  • Sales Presentations
Screen From The Video
A Screen From The Video
Woman looking at a mobile phont

Mobile app simulation using existing Figma libraries

Using our client’s existing UX pattern library, we built this demo to show prospective customers the depth of this global health insurance company’s mobile experience.
Group of people gathered around a computer on a table.

Medicare Plan Demo

Our member experience demos allow prospective insurance members to see how they can interact with their health plan online and which features they’ll be able to access if they choose the plan.
An image of buildings with columns suggesting government buildings

Medicaid Member Portal Demo

Highly-regulated government programs like Medicaid often have requirements that must be met in order to fulfill a health plan offering. We created a demo that communicated the depth and breadth of our client's offering to state governments.

How do you decide what to include in a sales demo demo for a complex digital product?

When you have a large application with complex functionality, deciding what pieces and parts to focus on can be challenging. Demos are not just copies of the original website or…


Prototypes are a valuable tool for user research

User research is a vital step to innovate and improve your product. A prototype that showcases your digital product or service allows your team to explore solutions with key audiences.…


The value of prototypes and demos as your business grows

An offline example of your product can serve important roles, regardless of where you are in your product lifecycle. Whether it’s a prototype or a demo, an example of your…


We’ve got this.

We’ve built literally hundreds of prototypes and demos. We know what it takes to efficiently simulate a robust site or app — whether it sits behind a login, or doesn’t exist in the real world at all. We‘ve refined our process to be as efficient as possible, without risking quality. We know the effort it takes to build a great demo, and we’ll deliver it on time and on budget.